AF Blakemore has launched a promotional campaign to help its Spar retailers sell more breakfast products.

The We're Famous For Breakfast campaign will be supported by PoS featuring its own logo and will feature on the wholesaler's promotional leaflets.

The new campaign, which covered both brands and own label, would help the company increase sales of all kinds of breakfast products, said marketing director Ged Carter. It would raise awareness of breakfast lines and drive further sales of related items in different fixtures via cross-merchandising.