Fruit Shoot

Britvic sales have soared as Fruit Shoot reclaimed its market share

Britvic has reported double-digit fourth-quarter sales growth – boosted by the hot weather in July and the return of Fruit Shoot after last year’s product recall.

The Pepsi bottler said turnover increased by 12.8% during the quarter ending 29 September to £366.4m at constant exchange rates – or 15.9% on an actual currency basis.

In Britain, sales rose 13.8% with carbonates growing 8.6% and sales of stills rocketing 23.2% thanks to the return of Fruit Shoot.

Britvic said Fruit Shoot’s market share in Britain was back to pre-recall levels and was ahead in both France and the Netherlands.

“While we have benefitted from the good weather this summer, especially in July, we are particularly pleased to see that Fruit Shoot’s market share is now back at pre-recall levels and continues to grow,” said Britvic CEO Simon Litherland.

He said that as a result of the good performance operating profits would be slightly higher than previously expected.

Outside the UK, Britvic said Irish sales were up 1.8%, sales in France climbed 13.5% and sales in other international markets grew 35.7%.