Budgens' Summer of Loving and Londis' Cool Prices have been created to coincide with sporting events and the BBQ season.
The Budgens campaign has kicked off with a meal deal on beef, courgettes, potato wedges and wine, as well as a half-price offer on British strawberries.
Both campaigns are being supported by seasonal PoS and retailers will also receive a seasonal events guide with tips on the top-selling products and how to increase footfall. "We have looked at the whole customer journey, from leaflets to window graphics through to gondola ends and barkers to ensure retailers have P0S that covers all summer activities," said Jemima Bird, marketing director for Musgrave Retail Partners GB.
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