Musgrave Retail Partners GB has opened its most northerly Budgens store, in Woodford, Cheshire, after former Nisa-Today's retailer Brian Ellinson defected to the symbol group.

Ellinson, a former meat technologist and butcher who has been a Nisa-Today's retailer for six years, made the switch to increase his fresh offer.

"Sales had started to slump, so I wanted to attract more customers by giving them a broader range of fruit and vegetables," he said.

The store would easily meet a weekly forecast turnover of £28,000 by the end of the year, he added.