Cook is opening a trial shop within a shop in a Budgens store in Ascot.
Owners Vince and Dennis Maloney have introduced 14 Cook freezers selling 80% of the range in an area manned by dedicated staff.
“This might be a way we can get proper coverage for Cook right across the UK,” said founder Edward Perry.
Cook has historically sold a limited range in indies. The maximum number of freezers to date has been eight.
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Frozen ready meals producer and retailer Cook has embarked on an ambitious new expansion phase after posting double-digit sales growth last year.
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