Cook is opening a trial shop within a shop in a Budgens store in Ascot.
Owners Vince and Dennis Maloney have introduced 14 Cook freezers selling 80% of the range in an area manned by dedicated staff.
“This might be a way we can get proper coverage for Cook right across the UK,” said founder Edward Perry.
Cook has historically sold a limited range in indies. The maximum number of freezers to date has been eight.
Frozen ready meals producer and retailer Cook has embarked on an ambitious new expansion phase after posting double-digit sales growth last year.
Budgens has launched a new range of fresh, high-quality semi-prepared dishes called Made Easy…
Many would have been worried the sum would be lower, according to agent Colliers
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