Sainsbury has engaged retail consultant Gwyn Burr to sit on the operational board as customer service director, working directly with chief executive Justin King.
Burr will remain MD of The Resultant Team, the retail consultancy she established after leaving Asda three years ago. She joined Asda in 1988 as marketing manager and became marketing director before being appointed customer service director in 1997. Between 1991 and 2001 Burr was also Asda’s retail managing director, north.
Sainsbury said Burr would support the board as it attempts to improve customer service and colleague engagement in customer service.