Cadbury chairman Roger Carr has underlined his determination to resist a takeover by US suitor Kraft, calling last week’s £9.8bn hostile bid an “even more unacceptable price from the same unappealing source”.

The confectioner’s chairman launched the attack in his first interview since Kraft’s formal offer was made last week.

“I firmly believe this to be a derisory offer from a company that sees Cadbury as a strategic solution to fill the gaping hole of growth in their business model,” Carr told the Sunday Telegraph.

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