He stands Head & Shoulders above everyone else and now England ace Peter Crouch fronts P&G's "biggest-ever" multi-brand push Collect for Football Fun.

Running now across 12 brands including Head & Shoulders, Ariel, Duracell, Fairy and Pringles, the promotion offers World Cup-themed prizes such as a Peter Crouch-signed football and a Pro Evolution 2010 computer game. Crouch will also appear in TV ads.