Nestlé's annual Go Free! summer on-pack push has been renamed Get Set, Go Free! and widened to become what it says is its biggest-ever cross-category promotion.

It kicks off next month across confectionery, biscuit bars, cereals, Nesquik and Pure Life water and offers tokens for free activities such as scuba diving and paintballing. A £3m above-the-line campaign supports the push from mid-July.