Spar wholesaler Capper & Co is giving its fleet of lorries a makeover to emphasise Spar's sponsorship of UK athletics.

The new livery image, ­of an athlete's silhouette filled in with the Union Flag alongside the Spar logo, will be rolled out to Capper & Co's 70-strong fleet as vehicles are upgraded and replaced. The wholesaler predicts half its fleet will feature the design in time for the London 2012 Olympics.

Spar has been the official sponsor of UK Athletics since 2004 and last year ­extended the partnership until 2013.