Spar wholesaler Capper & Co is to revamp its New Deal loyalty package to give retailers greater ­incentives to take up ­promotions.

Under the terms of the New Deal, which will be ­relaunched on 28 October, Spar retailers will be given 15 promotional items at lower prices to give them a bigger margin.

The promotions will also be supported by better in-store marketing material to help boost sales.

"There is an even greater demand from shoppers for more competitive pricing," said Capper & Co sales director Bryan Walters. "By updating this scheme we are keeping in line with the changing market trends and in our support to our retail members."

Capper & Co is also to adopt Spar's low price ­value scheme, Everyday Value, for the first time as part of its drive to improve price perception.