Centra, the Irish convenience store network franchised by the Musgrave Group, has reported sales up 13% last year to E850m.
The figures, announced at a Centra national conference held in Killarney, were “considerably ahead of the single-digit growth in the supermarket sector”, said the company, and they followed an 18% rise in retail turnover during the previous 12 months.
Musgrave said the figures demonstrated that its Centra and SuperValu brands had improved their share of the market since discounters Aldi and Lidl had arrived. Centra attributed its buoyant sales to a continuing consumer shift towards the convenience format. Its ‘Food-to-go’ range had proved particularly popular and was being positioned as the main offering in city centre stores.
The network added 21 stores during the year, bringing the total of franchised outlets in the republic to 347. An additional 40 were planned this year, with E70m to be invested in new stores and refurbishment.