Sainsbury’s has lost the first round of its battle to build a new out-of-town supermarket in the prime minister’s backyard of Chipping Norton.

Many residents and councillors in the picturesque Cotswold town host to the ‘Chipping Norton set’ that includes David Cameron, Jeremy Clarkson and Blur guitarist Alex James are refusing to countenance a 30,000 sq ft store on the site of a former Parker Knoll factory on the town’s outskirts.

Members of lobby group SCOOTS (Stop Chippy’s Out of Town Superstore) cheered as a town council meeting voted not to back the application lodged at West Oxfordshire District Council.

Sainsbury’s is pulling out all the stops in its efforts to win over the district council, which will make the final decision. It has promised to create 150 new jobs and given assurances that the new store set to replace a smaller, 5,000 sq ft Sainsbury’s in the town centre won’t affect existing traders.

“We have already significantly amended the proposals in response to consultation feedback from the local community and the majority of respondents support the proposals,”