yesterday following a bumper set of Christmas trading results from the supermarket chain.
Morrisons reported a 9.5% increase in like-for-like sales growth, excluding fuel, for the six weeks to 6 January, way ahead of its rivals which reported growth of between 3%-4%.
Analysts described the results as “astonishing” and “excellent”.
“The extent to which Morrisons has outperformed its peers through Christmas is a surprise. We retain our positive stance on the Morrisons story,” Andrew Wade, an analyst at Seymour Pierce, told the Guardian.
Andrew Kasoulis, an analyst from Credit Suisse, told The Times: “We think Morrisons generated trial footfall in its new regions in the south and Midlands which, if sustained, could be key for future growth.”