Shares in Morrisons rose 10.75p to finish on 311.25p
yesterday following a bumper set of Christmas trading results from the supermarket chain.

Morrisons reported a 9.5% increase in like-for-like sales growth, excluding fuel, for the six weeks to 6 January, way ahead of its rivals which reported growth of between 3%-4%.

Analysts described the results as “astonishing” and “excellent”.

“The extent to which Morrisons has outperformed its peers through Christmas is a surprise. We retain our positive stance on the Morrisons story,” Andrew Wade, an analyst at Seymour Pierce, told the Guardian.

Andrew Kasoulis, an analyst from Credit Suisse, told The Times: “We think Morrisons generated trial footfall in its new regions in the south and Midlands which, if sustained, could be key for future growth.”

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