The City has predicted sparkling Christmas trading at Morrisons.

Analysts are expecting the supermarket chain to report like-for-like sales growth between 7%-9% when it updates on trading tomorrow (Tuesday), way ahead of its rivals which have already reported growth of between 3%-4%.

There would be a “quantum jump in sales momentum with year-on-year sales growth of 10%-11%” said analysts at ABN Amro, adding that they expected like-for-like sales growth of 8%.

Morrisons clocked up sales growth of 9.3% in the 12 weeks to 30 December on the back of new advertising and aggressive promotions, data from TNS Worldpanel revealed last week.

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