Midlands Co-operative Society has reported record full-year results after adopting The Co-operative fascia.

The UK's second-biggest co-op recorded a 16% rise in trading profit to £18.9m for the year to 23 January, on sales up 8% to £918m. Like-for-like food sales rose 3.4%.

The Co-operative fascia had had a positive impact on business, said CEO Martyn Cheatle, and the society had converted 33 stores to the new fascia. The brand was also being rolled out to its travel and funeral businesses.

"The society's decision to adopt The Co-operative brand at the beginning of 2009 has allowed it to tap into the shared brand equity of the movement more strongly, at the same time as reinforcing it," he said.

"We intend to continue the society's established business strategy of consistent investment in core businesses, funded by strong operational cash flow, without significant borrowings."