This week, it launched a new £750,000 education centre in Kent, which will be used by secondary schools, colleges and universities. The new centre is the fourth opened by Coca-Cola in the UK and has been developed at the company's Sidcup production facility, which will play a pivotal role in supplying soft drinks to the Olympic park in Stratford in 2012.
CCE MD Simon Baldry, who met children at the launch, said he hoped the centre would also attract future job candidates. "Few of them really have a grasp of what it's like to be in our world," he said.
Melanie Leech, director general of the Food and Drink Federation, also attended the event. "I'm sure it will inspire science, product and engineering innovators of the future," she said.