The company, ranked fourth in The Grocer’s Top 10 fascia, franchise and symbol groups, claimed it had already been inundated with responses from non-affiliated retailers.
But it now has retailers from rival symbol groups in its sights.
“We have been getting 40 calls a day since we began recruiting two weeks ago,” said communications manager Graham Hey. “We’ve had a few hundred responses from retailers with turnovers of up to £25,000 per week. We were planning to send out 4,100 flyers to other symbol groups, but we’ve had such a large response so far, we haven’t had time.”