Tesco.com marketing director Crawford Davidson has left to join Norwich Union Life as its marketing director.

Davidson joined Tesco in 2001 as its first director of Clubcard. He had also previously held the position of commercial and marketing director for Tesco Personal Finance, the supermarket's joint venture with the Royal Bank of Scotland.

He joins Norwich Union Life's senior executive team along with a raft of new

recruits at the company's head office in London.