from Shamus Lehal, Preferred Alliance of Londis Shopkeepers

Sir; It was with interest and surprise that I have learned that Londis, since moving into its new head office, has changed all its phone numbers to 0870.
The significance of these numbers is that they have a national peak of nearly 8p a minute and each time they are dialled more than half the cost goes from the telecoms operator back to the company receiving the call!
It does seem a cynical move from a company that claims to want to do business with us. We must continue to remain vigilant and be alert to the subtle changes and nuances that may be happening at Londis.