Speciality director David Miles said Asda would have jewellery counters in 230 of its 263 stores by Christmas.
The certified diamond solitaire ring range will comprise four rings in 18 carat gold bands, which would be “Asda Price”, said Miles.
The rings will retail at £279 for a 1/4 ct diamond to £779 for a 3/4 ct diamond, typically
priced at £999 on the high street, said Miles. The range will be available at stores in Watford, Sheffield, Pudsey and Wakefield from this month.