Accounts filed for the year to 30 April at Companies House show the West Midlands-based wholesaler and food manufacturer increased sales by 6.3% to £121m while pre-tax profits rose to £6.3m.
Together the seven directors, all members of the Wouhra family, received £0.38m, down from £5.63m in the previous year.
The directors also increased their personal loans to the company to £3.89m.
East End's UK wholesale business, which includes its two cash & carry sites in Birmingham, grew 6.56% to £119m for the period.
Jason Wouhra, company secretary, told The Grocer that work on East End's new HQ at the former HP Sauce factory in Aston was "coming along well" and it remained on track to be open by next Christmas.