Aldi and Lidl have continued their resurgence after picking up market share in the past three months – prompting talk from analysts of “a market of two halves”.
The German discounters both increased their share of the UK grocery trade in the 12 weeks to 23 January, figures from Kantar Worldpanel show.
Aldi grew its slice of the market from 2.9% to 3.1% over the period, while Lidl improved from 2.2% to 2.4%.
At the other end of the market, Sainsbury’s grew its share by 0.3 percentage points to 16.6%, while Waitrose (4.2%) also added share after strong Christmas trading.
Morrisons (12.4%) experienced a slight drop, while Tesco (30.5%) and Asda (16/9%) remained static.
“Waitrose continues to benefit from strong sales at Christmas, boosted by new shoppers this year at both existing and new stores,” said Kantar’s Edward Garner.
“But with a group of shoppers tightening their purse-strings and seeking value, we’re also seeing a counter-trend at the other end of the retail scale.
“Although January is not traditionally a strong period for the discounters, both Aldi and Lidl have posted near 10% growth and lifted the total discounters’ market share from 5.9% last year to 6.1% in the latest period.”
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Hot Topic: Is there really a market for a new discounter? (15 January 2011)
Sainsbury’s picks up festive share in latest Kantar figures (11 January 2011)