Coleen McLoughlin took time out of her hectic celebrity schedule on Wednesday night to pose in this £25 sequined dress at the launch of Asda's new autumn and winter collection.

But the future Mrs Wayne Rooney, who is the face of the supermarket's George clothing range, did not take to the catwalk.

Instead, she sat back with fashion journalists invited to view the show featuring the latest George offerings, which focus on classic tailoring and textured fabrics - including chunky knits.

"The collection was very well received," said a spokeswoman.

"Coleen loved her dress and pointed out several other items in the collection she would like to have."

The George brand is worth £22bn globally. It was launched in 1990 and was named after George Davies, the founder of Next, who was the original chief designer of the range.

Asda launched its first stand alone George clothing store in 2003 and there are now 12. The new range will appear in stores at the end of July.