Yuen has moved from Coca-Cola in Sydney, Australia and will report to marketing controller Martin Wiltshire.
Memory Lane Cakes said her post had been created to keep pace with expansion and the creation of new products, such as Nestlé’s Smarties cakes. She will also co-ordinate trade marketing activity around forthcoming launches.
She said: “There are great opportunities for developing the merchandising and creating strong visibility for the range.
“I’m looking forward to continuing the success of recently launched products such as the new Smarties Cup Cakes and Smarties Celebration Cake.”