The East of England Co-operative Society has joined forces with East of England Ambulance Service to ensure there is 24 hour access to defibrillators in rural communities.

As many as 100 defibrillation machines are to be placed in prominent community locations across East Anglia by the end of the year, including in number of East of England Co-op stores.

“In many instances our stores are the only one in the village, and so a land mark which will make it easier to find the equipment,” said Roger Grosvenor, executive officer for retail at East of England Co-op.

“This will be of enormous benefit in helping to preserve life, especially in rural communities which are harder to reach by ambulance during the critical first four minutes.”