Procter & Gamble has unveiled plans to develop more eco-friendly products as part of a new long-term 'sustainability vision'.

Under the initiative, P&G aims to power its plants with 100% renewable energy; use 100% renewable or recycled materials for products and packaging; send zero waste to landfill; and ultimately create fully sustainable products.

The fmcg giant gave no timeframe to implement the 'vision' but said it would work to 10-year sustainability goals. By 2020, P&G aims to reduce packaging by 20% and to power 30% of its operations with renewable energy.

Eco-friendly products such as Ariel Excel Gel, launched in 2008, would play a key role in achieving the goals, said vice president of global sustainability Len Sauers. "I am convinced innovation can uncover solutions to the major sustainability issues facing us such as waste, emissions and water use," he said. "Innovation and external partnerships are key components of a successful sustainability programme."

Other goals for 2020 include helping consumers use a cold water cycle for 70% of washing machine loads; cutting road miles by 20%; and replacing 25% of petroleum-based materials used in products with sustainably-sourced materials.

P&G first drew up a sustainability strategy in 2007. This August, it announced plans to introduce packaging from sugarcane for selected Pantene Pro-V, Covergirl and Max Factor lines.