Scottish distiller Morrison Bowmore is hoping for great things with the launch of miniature bottles of Bowmore Islay Single Malt Scotch Whisky. The 5cl blister pack promotion is being rolled out across 400 Tesco stores, offering shoppers the chance to try the famous brand for £2.99. Those who develop a taste for the Islay can then use a coupon from the mini-packs to claim £2 off their next purchase of a 70cl bottle, usual rsp £19.49. Spokesman Terence Barr said the coupons would only be redeemed in Tesco but that he expected the promotion to increase sales for all retailers who stocked the whisky. "This is about getting people to try it and realise how much they like it," he said. "I'm confident this promotion will introduce new drinkers to the brand." {{DRINKS }}

Topics