Factory gate pricing has been put at the top of the agenda by the new co-chairs of the ECR UK group who hope to breathe new life into the Efficient Consumer Response movement.
Mark Aylwin, Safeway's supply operations director, and Chris Poole, logistics director for P&G in the UK and Eire, said the group could provide leadership in the debate about the industry's hottest topic.
Aylwin said: "Factory gate pricing is a taboo subject between retailers and suppliers and that's because it's a misunderstood subject. Barriers are going up without people thinking is there a benefit here?"
Poole added: "The ECR group is the ideal place to provide leadership for that. We can draw on a wide range of experiences to draw up a framework which is not about what's right or wrong for a retailer or a supplier but about how to navigate through some of the thorny issues. This is all classic ECR stuff."
In a wide-ranging interview in this week's magazine, the two men also explain how the ECR UK group plans to take a leading role in other key supply chain issues notably the need to develop packaging that is much more supply chain friendly, and the whole area of how best to improve on-shelf availability.