Sainsbury's EDLP policies have angered retailers in Cairo after it opened seven branded stores in the city. The company has an 80% stake in Egyptian food retailer Edge, which has 100 stores. Local traders turned to religious leaders to persuade consumers to boycott the stores ­ saying they are too expensive. Staple products such as rice are 20% cheaper. Consumer watchdogs said Sainsbury's price reductions were much needed in Egypt. A Sainsbury spokesman said the company had created 2,500 jobs in Cairo and that sales in the branded stores had not been affected. "Sainsbury is committed to offering value to its customers everywhere in the world," he said. {{NEWS }}