Kotadia had worked with Adminstore, which operated fascias including Europa Foods, Cullens and Harts the Grocer, for 17 years and was a member of the trading board.
He was part of the integration team and played a key role in Tesco’s Buy for Less project after Tesco bought 45 of the stores in March, and was involved in Tesco Express ranging during the conversion programme.
Kotadia’s commercial skills and knowledge, particularly within the convenience store sector, would add value to the Somerfield business, said group finance director David Cheyne.
Kotadia said: “I look forward to playing a key role in enhancing the company’s profitability in order to continue with the current excellent growth that the business has been achieving.”
He will take up his new role at Somerfield in February.