Sainsbury's has doubled its share of the UK DVD market in the last two months, after appointing key executives from EUK — the wholesale arm of Woolworths that went bust in November.

The retailer now splits its home entertainment division into four areas — DVDs, games, books and music — with two ex-EUK executives Matt Newman and Matt Rooke heading up DVD and music respectively and several other EUK staff among 35 hires in the division.

“We believe we now have one of the best buying teams in the sector and fully intend to make use of that asset to be more responsive to our customers’ needs,” said entertainment buying manager Richard Crampton. “Bringing the buying and supply chain in-house allows us to work in much closer partnership with our supply base.”

Over the three years to March 2010, over half of all new store space will be given to the company’s growing non-food offering. By the end of March 2010, sixty 60,000 sq ft or larger stores will have more than 15,000 sq ft of non-food merchandise.

In April Tesco expanded its video games team with two former EUK managers. John Stanhope joined as senior games buying manager and Mark Burgess joined as games buyer. Last year, former EUK sales and marketing director Rob Salter joined Tesco as category director for entertainment.