Leading farming industry figure and frequent critic of the supermarkets Sir Don Curry has landed the role of non-executive chairman of Waitrose's Leckford Estate.
Sir Don will take up the post at the retailer's 4,000-acre working farm in Hampshire in the new year.
Former chairman of the Policy Commission for the Future of Farming and Food, Sir Don is most well remembered for the Curry Commission report in 2002, which exposed a number of failings with the original supermarkets code of practice.
"As a customer and a farmer, I have always been impressed with the partnership Waitrose has with its suppliers, as well as its commitment to quality food standards - long before it became fashionable," said Sir Don who has run a Northumberland farm for 30 years.
Sir Don replaces David Felwick, former Waitrose MD, who will retire on 27 January 2009.
Sir Don will take up the post at the retailer's 4,000-acre working farm in Hampshire in the new year.
Former chairman of the Policy Commission for the Future of Farming and Food, Sir Don is most well remembered for the Curry Commission report in 2002, which exposed a number of failings with the original supermarkets code of practice.
"As a customer and a farmer, I have always been impressed with the partnership Waitrose has with its suppliers, as well as its commitment to quality food standards - long before it became fashionable," said Sir Don who has run a Northumberland farm for 30 years.
Sir Don replaces David Felwick, former Waitrose MD, who will retire on 27 January 2009.
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