Chilled pudding maker Farmhouse Fare is venturing into freezers with premium frozen puddings.

Farmhouse Fare Frozen Puddings comprise Luxury Sticky Toffee and Luxury Sticky Chocolate variants (rsp: £2.99 for 450g), and arrive in Waitrose next week.

The Lancashire company said there was a gap in the frozen pudding market for a "trusted brand" to take on own-label's dominance.

"Just as premium branded ice cream has injected new growth into ice cream, premium branded puddings can do the same for desserts," said Nigel Parrott, Daniels Group marketing director. "We have identified an opportunity for a brand with a reputation for quality to drive growth in premium frozen desserts, which is under-performing in both volume and value."