Asda has launched its George Fast Fashion womenswear ranges. The ranges provide a fast track from designer to store as according to Asda they reach stores seven weeks after they have appeared on the catwalk instead of the usual 18 weeks. They are designed by George design director Kate Bostock and team. Lines will be refreshed every four weeks, enabling the multiple to offer consumers the latest trends and styles. Clothes include off-the shoulder tops, shirts, denim jackets and jeans. Asda said the Fast Fashion range was available in all its stores in sizes 8-20, with tops priced from £12 and trousers from £14. Bostock said: "What our shoppers say is clear ­ if you have to wait, it's far too late. This is the most exciting thing to happen to our George clothing range since its launch." Asda said it aimed to extend the Fast Fashion range into menswear in May. {{NEWS }}

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