A three-strong Spritz range will be on shelf from next week in Sainsbury and Safeway stores, as well as Superdrug, Boots and major forecourts and in convenience stores.
The Orange & Passionfruit, Cranberry & Lime and Lemon flavours all blend fruit juices with sparkling spring water and extra Vitamin C and come in curved 375ml glass bottles.
Sampling activity, planned for the summer, will be aimed at 20 to 35-year-old women.
Dave Wallwork, MD, said there was a big opportunity for a range of carbonates aimed at adults. “Many of the great carbonate brands target teens but many adults look for something different,” he added.