Tesco and Asda are backing a mobile phone app designed to help people with food intolerances, IBS and coeliac disease.
The supermarket giants have released their food databases to FoodWiz, a smartphone application that provides information on 86,543 food products sold in the UK and helps people with food selection and healthy eating.
The gizmo works by using the camera on an iPhone, iPod touch, iPad2 and over 40 Android phones to identify items by barcode and analyse ingredients. This enables consumers to make informed decisions about their purchases. The information is then stored on the phone.
“We’re talking to all the supermarkets including M&S,” said a spokesman for FoodWiz. “I would expect to have all their databases through by the end of the year.”