Speaking at a Sainsbury sponsored conference on developing a 10-year policy for Britain's food, international obesity taskforce president Professor Phillip James said fmcgs "must recognise the dangerous position they are in. Food and drink manufacturers will be blamed for all the problems".
He added it was time to look at issues such as advertising unhealthy foods to children and misleading labelling.
Health is a central plank of the Curry Report, food and farming minister Lord Whitty told the Associate Parliamentary Food and Health Forum. But he added that consumers had "a severe schizophrenia" towards the issue, wanting "easy food rather than good food".