Magic ­ claimed to be the UK's "first natural functional energy drink" ­ has secured its first listings in BP/Safeway and Welcome Break. The drink was initially launched in Sweden in 1996 after a ban on energy drinks with artificial stimulants. Magic contains guarana, ginseng, fructose and glucose and is aimed at satisfying the UK appetite for all things natural as tastes move away from chemically based products. {{MARKETING - P&P }}

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