Asda’s George web site is currently only set up for browsing the collection before buying in-store, although customers are advised that this is a temporary situation.
Parent company Wal-Mart is already up and running with its clothing web site, which now sells the supermarket giant’s brand new clothing range, Metro 7. Wal-Mart unveiled the collection earlier this week. It is aimed at young fashionistas and is being sold in 500 of Wal-Mart’s urban stores and via the internet.
Wal-Mart is pulling out all the stops to upgrade the image of its low-cost women’s clothing ranges, which includes George, and is taking out a four-page advertorial in next month’s issue of Vogue to promote Metro 7.
An Asda spokeswoman said there were no plans to bring Metro 7 to the UK and that Wal-Mart planned to continue selling George alongside the new range in the US. Meanwhile, Asda has launched it first George ‘style essentials’ outfit of the month promotion.