Tropicana is launching a summer campaign giving away nights in bed & breakfasts across the UK in an effort to build associations between its juice and

breakfast.

Consumers must collect three lids from promotional packs and send them off to redeem their 'book one night, get one free' voucher.

Tropicana has joined forces with B&B agent Alastair Sawday's for the three-month promotion, which will run from 1 July across the Pure Premium range.