Sainsbury’s has unveiled its new womenswear collection by TV fashionista Gok Wan.

The Gok for Tu range launches on 6 October, with 28 items the How to Look Good Naked presenter said would let women “feel confident, stylish and positive about their bodies, whatever their budget, size or shape”.

He added: “I’m so unbelievably excited to reveal further details about my debut for Sainsbury’s.

“With these clothes, I want women to flirt, flaunt and celebrate their curves. I’ve spent the last few months working through every detail and believe we’ve delivered attainable and affordable design like never before.”

The collection will be available in more than Sainsbury’s 200 stores, priced from £20 to £45.

Read more
TV debut for Sainsbury’s Tu (5 May 2011)
Sainsbury’s bags Gok Wan to design Tu women’s range (2 March 2011)