The Big Prawn company now has a listing in Budgens stores, following previous success with discounter Aldi.
George Crocker, business development manager, said Budgens was stocking 180g tubs of cold water prawns, tiger prawns and crayfish tails.
The range went into the stores towards the end of last year and sales were already looking good, he said. Discussions are now underway with other retailers to gain further listings.
“The extended shelf life on the products has meant both Aldi’s and Budgens’ wastage has gone right down,” added Crocker.