Greencore Group has named Rob Hoare commercial director for its UK convenience foods business.

In a new role, Hoare will be responsible for driving the commercial side of the business, working with other commercial directors across Greencore's prepared meals, grocery, frozen foods, cakes and desserts and chilled sauces and soups categories. He will report to UK convenience foods CEO Di Walker.

Hoare was previously commercial director for Greencore's food-to-go arm for six years, during which he developed the business into new retailers, including Boots, and expanded the product portfolio.

His role will not be replaced but sales controller for food-to-go Clare Rees has been promoted to sales director.

Last month, Greencore reported a 6.1% jump in sales in its convenience division to 397m for the half-year to 26 March.