GlaxoSmithKline is to support two of its key skincare products with a two-month burst of television ads.

Launching on satellite channels next week, separate ads will be broadcast to support the pharmaceutical giant’s Eumovate Eczema and Dermatitis Cream and Eumobase concentrated rehydration cream.

The ‘Freedive’ treatment, which was first seen this summer, is being repeated for the latter.

It shows a mermaid diving deep down into the ocean to emphasise the brand’s deep rehydration message.

Eumovate gets its own ad, titled ‘The Voice’ which also forms the inspiration for a national radio ad to support both brands.

A spokesman said the latest burst of support represented a £500,000 investment by GSK behind the brands.

He added that it took total spending for the year so far to around £2.5m.

Eumobase was launched earlier this year and has been specially formulated to moisturise dry, sensitive and itchy skin which may be prone to eczema and dermatitis.

GSK has priced the newcomer at £3.99 for 30g and £6.49 for 100g to “reflect its premium positioning”.

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