GlaxoSmithKline Consumer Healthcare has brought back its ‘Karate’ TV commercial in a £2m campaign to support its over-the-counter Solpadeine Max brand.
GSK originally aired the ad last year to support the Solpadeine brand (now rebranded as Solpadeine Plus), which it claimed enabled the brand to claim its highest market share.
Breaking today (June 12), the three-month campaign states that no other pain reliever is more powerful without prescription than the paracetamol and codeine combination Solpadeine Max.
Thirty and 10-second commercials show a man and a woman smashing their way through headache, backache, period pain and migraine blocks to highlight Solpadeine Max’s pain-killing properties.
A spokesman for GSK Consumer Healthcare said: “The Karate ads delivered significant results contributing to the Solpadeine brand’s highest share in 2003.”

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