The Co-operative Group has been crowned the best supermarket chain for making strides in improving the health of its customers.
The National Consumer Council’s Health Responsibility Index, which compares company performance and highlights good practice, praised the society for its customer-friendly nutrition labelling, its salt score and its helpline.
In contrast, Tesco limped home in sixth place out of nine retailers. Although it recorded a modest overall improvement and had removed unhealthy snacks from checkouts, Tesco’s in-store promotions were geared to unhealthy foods.
Morrisons was bottom, although the NCC said it had made a slight improvement in salt and nutrition labelling.
The NCC is urging the multiples to adopt its ‘simple steps’, including targets for the promotion of healthy products and to prioritise salt reduction for economy brands.
Ed Mayo, chief executive, said: “We’re dismayed that the biggest supermarket - Tesco - is a laggard on health.”