That includes Square Pie, which will be running a pie world cup, with 32 pies from individual countries competing for the trophy. Pies will be sold from June 9 at Square Pie shops at Spitalfields Market, Selfridges, Canary Wharf and Heathrow Terminal 1. They will be sold on the same day that the country they represent is playing. The best-selling pies will go through to the next round.
If both sides' pies sell out, the first to do so wins - under the 'golden pie rule'.
England is favourite to win with its steak and kidney option.