The first products from the new Heston from Waitrose range have gone on sale.
Three pies mark the range’s debut: Beef, Ale & Kombu (rsp: £2.61); Roasted Chicken, Ham & Leek (rsp: £2.61); and Spinach & Three Mushroom (rsp: £2.24).
Twenty-two products are launching in the first phase, with a further 40 due by next April.
The supermarket announced in July that it was developing a range of products conceived by celebrity chef Heston Blumenthal.
“We have had an enormous amount of fun developing the different products in the range and hope that it will offer a little something for everyone to taste and enjoy,” Blumenthal said.
The Fat Duck entrepreneur began his association with the supermarket earlier this year by co-starring in a high-profile advertising campaign alongside cookery legend Delia Smith.
Heston brings his Fat Duck recipes to Waitrose (6 July 2010)
The doyenne and the upstart: Waitrose’s very own odd couple (6 March 2010)