HIM is to launch a new Cash & Carry Caterer Tracking Programme this summer with wholesalers Booker, Makro and Batleys, and Landmark operators CJ Lang, AF Blakemore, Lowries and BA Cash & Carry taking part.
HIM will interview 2,000 caterers each year, focusing on their shopping experiences in C&Cs as well as broader issues. It will also capture insights from C&C staff.
HIM director Tom Fender said that single-outlet caterers and foodservice operators were a growing and important customer group for wholesalers.
HIM's announcement comes as ACNielsen launches a monthly tracking service for delivered foodservice.