HIM is to launch a new Cash & Carry Caterer Tracking Programme this summer with wholesalers Booker, Makro and Batleys, and Landmark operators CJ Lang, AF Blakemore, Lowries and BA Cash & Carry taking part.

HIM will interview 2,000 caterers each year, focusing on their shopping experiences in C&Cs as well as broader issues. It will also capture insights from C&C staff.

HIM director Tom Fender said that single-outlet caterers and foodservice ­operators were a growing and important customer group for wholesalers.

HIM's announcement comes as ACNielsen launches a monthly tracking service for delivered foodservice.

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